The PrimaDonna x Myla Dalbesio collection has dropped!

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New Collection

See our products

Wherever you are and whatever you're up to, you can enjoy the PrimaDonna feeling all day and into the night.

Bras
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Swimwear
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Shapewear
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Briefs
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Sportswear
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Discover our Iconic Styles

Discover 3 of our icons.

Your perfect Fit

When you wear our perfect fit, you'll stand a little taller.

Watch the magic of ‘love at first fit’

When you wear our perfect fit, you'll stand a little taller.

A heart for craftmanship

We’ve been refining our craft since 1865. Curious how we do it?

I can stand on top of the world and say: OK, this is me.

Antonia (UK), upon finding her perfect PrimaDonna fit

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